Responsive website design for Balance Health Club

Responsive website design for Balance Health Club

We’re delighted to have recently produced a new responsive website design for Balance Health Club in Kettering. We have worked with Balance on a number of design and marketing projects this year and were excited to have been asked to redesign and develop their new website. Read more

Northampton Waste Management Panel

Marquee graphics for Northampton County Council to encourage recycling

We were pleased to be approached by Northamptonshire County Council to design and create artwork for their exhibition marquee to help promote and encourage recycling household waste and reducing waste going to landfill. Read more

Google Logo

Mobile-friendly website design is winning in Google search results

It’s been several months now since Google implemented their mobile-friendly algorithm update and many are wondering if it was the big deal that everyone anticipated.

Google introduced the algorithm update to provide better search results on mobile phones and to achieve this the update favours mobile-friendly websites over non-mobile-friendly sites in the search results.

The original announcement on Google’s Webmaster blog stated:

“Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results.”

After the first month of the update being introduced, Marketing Land reported that while some sites saw no change at all, others were losing up to 35% of their mobile search rankings in the top three positions.

A few months on, new studies have reported that non-mobile sites were disappearing from the top positions on Google and that 77 percent of sites on Page 1 results were now mobile-friendly. Also that mobile-friendly websites had seen an 11 percent increase in page views since the algorithm update.

Generally it seems that companies that have made sure their websites are mobile-friendly have maintained a strong position on the search engines.

It is likely that Google will continue to fine-tune this algorithm to improve the mobile user’s search experience, so there may be more developments yet to come which could see further impact on search positions for sites that are still not mobile-friendly.

With more than half of Internet searches now being carried out on mobile devices a mobile-friendly responsive website design is an essential investment for your business.

Balance Summer Madness

Balance Health Club ‘Summer Madness’ marketing campaign

We’ve been busy working with Balance Health Club in Kettering on their ‘Summer Madness’ campaign. There’s a lot happening at the health club including a revamped gym, new equipment and brilliant summer offers in their Quarter Deck Lounge.

Balance Summer Madness

The project included big screen presentations around the health club, printed flyers and email marketing to communicate the campaign’s key messages to their target audience.

A5 Leaftlet for Balance Health Club Kettering

Responsive website design for Pad Print UK

Responsive website design for Northants based Pad Print machinery company

We are pleased to have recently produced a new responsive website design for Pad Print UK. We have worked with Pad Print on various projects over the years and were pleased to have been asked to work on their latest website refresh.

Responsive website design for Pad Print UK

The new website has been produced in a responsive/mobile friendly format to provide the best viewing experience across all devices. A responsive website design is now an essential part of your online strategy due to the large number of searches carried out on mobile devices. It’s also an important consideration for Search Engine Optimisation, as Google is using mobile-friendliness as one of its website ranking factors.

The refreshed design uses video banners to give instant impact and showcase the company’s latest Pad Printing Machines, Screen Printing Machines and Consumables.

If you’re looking for a website design agency in Northampton, then please call us today on 01604 654222 to arrange a free consultation.